The Failure Postmortem05/18/2026, 19:09:56
In April 1985, Coca-Cola did something no brand had ever attempted at that scale — it killed its flagship product and replaced it with a new formula. Seventy-nine days later, it reversed the decision in one of the most publicized retreats in business history. This is a postmortem.
New Coke 1985: The Taste Test That Broke a Brand
In April 1985, Coca-Cola did something no brand had ever attempted at that scale — it killed its flagship product and replaced it with a new formula. Seventy-nine days later, it reversed the decision in one of the most publicized retreats in business history. This is a postmortem.
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